High Quality


Our Mission

Deliver the Most Dependable & Highest Quality of Products

On The Mark, Inc. is a family owned operation that was formed with the goal to seamlessly produce and deliver the most dependable and the highest quality of products on the market. In just a few short years On The Mark, Inc. has grown from a small loading shop into a multifaceted ammunition manufacturing and CNC machine shop.

We employ staff that has over 35 years of experience in all fields from aerospace, military defense, oil field and tool & die. The mission of On The Mark, Inc. is to provide parts and ammunition accurately and on time.

On The Mark, Inc

Meet the team


Alex Hollenbeck

Owner and founder of many companies from various industries. 30+ years of self employment.


Martha Hollenbeck

Owner and founder of many companies from various industries. 30+ years of self employment.

Procurement & Operations/Owner

Abraham Hollenbeck

Years of job scheduling, and efficiency planning experience. Including sales and customers support.

Chief Engineer & Operations/Owner

Austin Hollenbeck

8 years of mechanical design experience specializing in machine building. Including sales and customers support.

Our History

  • Founded

    June 2012 On The Mark, Inc. is formed begins operations in a small office building.

  • September 2012

    Class 6 FFL is awarded and machines arrive to begin loading ammunition.

  • January 2013

    OTM is loading 9mm, 40S&W, 223, & 308 for various shooting sports and gun ranges in Michigan.

  • October 2013

    OTM Purchases equipment to build brass casings from scratch.

  • February 2014

    OTM moves in to its 35,000sq ft manufacturing facility.

  • July 2014

    OTM buys its first CNC machines and begins expanding its manufacturing capabilities.

  • October 2014

    OTM Takes delivery of Brass cupping press, draw press, and head turn machines.

  • January 2015

    OTM is producing 40S&W cases from strip brass.

  • March 2015

    OTM Expands its loading capabilities with more assembly machines.

  • June 2015

    OTM expands its machining capabilities with more Haas CNC machines.

  • February 2016

    OTM Produces its first feed system sparking a trail of innovative products to the industry.

  • July 2017

    OTM is producing various different sizes of feed system.

  • October 2018

    OTM is selling hundreds of feed systems a year suspends ammunition loading to focus completely on machinery to support the industry.

  • March 2019

    OTM starts development on three new machines for loading, priming, and turning.

  • July 2019

    OTM splits all non ammo related projects off under Hollenbeck Industries. OTM becomes strictly an ammunition’s solutions company.

  • August 2020

    OTM sells its first priming machine.

  • March 2021

    OTM posts its best YTD figures selling machinery and feeders with 350% Growth.

  • July 2021

    OTM introduces a new product the OTM-EH8 elevator hopper purpose built for feeding ammo.

  • October 2021

    OTM gets a new look on its digital foot print and introduces the OTM store to help better serve its customers.